SEO workshops - SEO consultant

There are various ways we can collect your website data to use in our workshops.

1. Search Console and Google Analytics

Using data from Search Console and Google Analytics is the obvious first step. If you have these installed you can assign access to our SEO account - seo@websitealchemy.co.nz

If you do not have Search Console and Analytics installed on your website, you can either set these up to run for a week or two prior to our sessions, or we can proceed without them if this is not possible.

2. Google Business Profile

If you have a Google Business Profile, we will review this together in our sessions.

3. Analysis Tools

In these SEO workshops, we use other 3rd party tools for analysis too - so even if you have no tools, (or no website!) we can still use real data and review you or your competitors.

The focus of these SEO workshops is flexible depending on your website goals and skill level.

We may cover 1-3 topics in each 60-minute session, with specific training and live examples shared via Zoom. The topics will evolve over the four sessions depending on your questions and what we identify as your SEO strategy and areas of focus.

For small business owners, the style of SEO we cover in these SEO consultant workshops works best with clients who:

• Sell mainly services, courses, events, digital products,or other digital offerings.
• Have a specialty or area of expertise.
• Have a message that can help people.
• Would like to build a community or personal brand.

We can build on where your knowledge sits right now, even if you are absolutely new to SEO, and completely non-technical!

We specialise in WordPress, so there is one on-page SEO topic limited to WordPress users. The rest of the topics can apply to any platform.

Not-for-profits and charities can benefit immensely from SEO training and strategy.

• How do people search for where to make a donation?
• How do you maximise campaigns and events?
• What opportunities you have overlooked?
• How well are your pages optimised?
• Is your content strategy delivering as hoped?
• How can your content writer/s get the most visibility from their work?
• How are your competitors doing their SEO?

We love working with charities and get a thrill in seeing your work grow.

Technically none!

However, how much we cover will depend on where we start from. If you are completely non-technical, you may wish to include some foundational elements for website ownership in the sessions.

I am no stranger to teaching SEO to non-technical people and I can work at a pace that suits you or your team. We can also divert from core SEO to a more general website or marketing training and strategy if our conversations uncover a specific need.

If you need help to set up your Analytics or Search Console, or to claim an account that you no longer have access to, you can do this with John.

This is a separate service to SEO consultancy - we charge USD $69 per hour for all offline technical work, or USD $75 for a zoom call with John.

With SEO, you will improve over time, and the more you do, the better your results will be!

After you work with an SEO consultant and trainer you will have more confidence to do the practical application of SEO in your website pages, blogs etc.

While no-one can guarantee results, thoughtful selection of keywords and content, and using best-practice principles consistently will give you gains.

There is no right amount of time to spend on SEO, but it takes time to do things right.